I have this project for school. And when I have projects like this one I get curious about :"what do people think about..." This particular project makes me wonder what do people think about "swoosh".
If you do live in US - I know what you think. (or at least what most of you think about it)
If you do not live in US - well, I wonder - have you heard about it? Where? Was it some unknown face speeding through the wintry landscape? The fast river at the bottom of the hill? Or?
I want to thank each of you that voted and posted comments .
I have this school project on Nike and I did remember that I had a similar project, thought that one involved only logos. And I started to ask my co-workers what do they think when they hear "connecting people". Most thought about a dating service. Now "connecting people" is a Nokia logo -one I could recall even after I lived in US for a few years.
"Swoosh" is the Nike logo most US residents should recognize. I wondered if anyone that does not live in US would make a correlation between "swoosh" and Nike. Of course this is not serious market research, more of a curiosity of mine. And nobody did relate the swoosh sound and the Nike brand. But not too many people did answer - I guess one gets better results by stalking her co-workers 'till one gets an answer.